Young athletes and their families are a key target demographic for major consumer brands, but up until now, there has not been a cost-effective way to reach them at a local level. On top of that, schools continue to struggle with limited athletic budgets despite the strong correlation between sports and overall student performance.

VYPE Media changes all of that. Based in Houston, Texas, VYPE Media provides coverage of high school sports and individual teams using a mix of crowdsourcing and interactive technology. With VYPE, big brands gain access to a low-cost, high-value marketing channel while schools get a powerful advocate for their sports programs.